Wise & Young: The nuances of Gen-Y marketing, branding, advertising, trends, & more

I was in Barnes and Nobel last week, looking aimlessly for the new Seth Godin book, which of course they didn’t have yet. Luckily, I was bumbling around in the Marketing and Branding section, and stumbled across a great book called Authenticity, which has just came out from the guys that brought us the Experience Economy (James H. Gilmore & B. Joseph, II Pine).

If your even remotely involved with Gen-Y evangelists, customers, clients, etc. pick up this book, it’s worth it’s weight in gold! Authenticity is one of the most important branding/selling points, especially in the eyes of a Gen-Y’er. We’ve been jammed with artificial products and brands all our lives, that we revolt and head to the commodities, services, products, experiences and brands that provide us with something real.